THAT'S A WRAP
Following the success of its two previous campaigns, its4women.ie have now launched its new advertising campaign themed around finding the perfect partner.
Its4women.ie are Ireland’s leading online insurance provider specialising in car, travel and property and have been providing cheaper insurance to over 130,000 women in Ireland for over 10 years. As an online based company, its4women.ie have fewer overheads, meaning they can pass on those savings to customers via lower premiums. Its4women.ie provide all customers with an online account which enables them to self-maintain and manage their account, allowing them to make changes to their policy at any time.
Its4women.ie wanted to highlight these benefits and more, in a fresh, fun and feel-good campaign, and opted to do so with a very creative approach. After reviewing almost 500 applicants, 42 lucky ladies, aged between 21 and 65 were selected.
Award winning director Louise Ní Fhiannachta directed the shoot throughout various locations across the Emerald Isle. The piece acknowledges the everyday activities that exist all around us, and how its4women.ie as an online insurance provider can be a perfect insurance partner.
The online and digital video and social campaign dramatizes these theme, supported by a print and outdoor campaign that shows the customers total engagement with its4women.ie. Its4women.ie transforms the days of having to telephone and hold to speak to an adviser to buy, make enquires or adjustments to their insurance and allows customers to do all the above while continuing with their daily lives.
“Filming for the new advertising campaign was made so enjoyable thanks to the fabulous ladies who took part and the excellent team who captured the essence of what we wanted to portray,” said Brand Manager Alex Todd. “This campaign demonstrates our values as a company and the greater value we provide in meeting Ireland’s insurance requirements.”
“It’s against the backdrop that we’re making an investment in our customers - existing and new alike - by creating an advertising campaign that captures the convenience of the digital era in which we live. This campaign is about the lives of everyday local women and how its4women.ie can be their perfect online insurance partner.”
The new advertising campaign will roll out broadly across TV, print, digital, outdoor and social-media outlets this summer.
To view the suit of new TV commercials click here
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