Its4women.ie in a ‘perfect partnership’ with RTE 2FM
Ireland’s leading online insurance provider, its4women.ie, have been announced as the title sponsor of Entertainment News with Lottie Ryan on RTE 2FM.
The 12-month sponsorship includes 45 its4women.ie sponsor credited stings per week, podcast and homepage sponsorship. Beginning this week, the announcement kicks off in line with the launch of its4women.ie's Perfect Partner campaign which includes a programme of content dedicated to females across the country.
Laura Scott of B Connected Media with Lottie Ryan of 2FM
2FM’s Entertainment News with Lottie Ryan is broadcast live every hour from 9am-4pm directly after all the main 2FM weekday news bulletins. The one-minute live bulletin features three top showbiz stories, and is an ideal channel for its4women.ie to reach 2FM’s switched-on listeners with its newest messaging focusing on the ‘Perfect Partner’.
Tara Farrell, sponsorship manager, RTÉ Radio says: “its4women.ie is the perfect brand match for Entertainment News with Lottie Ryan and 2FM. With more and more listeners tuning in online to Lottie’s updates each day, partnering with an online brand makes perfect sense.’
Alex Todd, brand manager at MCL Insurance Services, operator of B Connected Media and its4women.ie said:
"As the its4women.ie brand continues to grow and evolve, we are keen to identify and support female talent across the country with a specific lens to working with partners to generate content that is relevant and relatable to females in Ireland.
“Lottie is everything our brand represents; ambitious, intelligent, fun and forward-thinking so this is a great opportunity for us to join forces to deliver daily entertainment content with RTÉ.
“We pride ourselves on our savvy and innovative approach to service and so this partnership with Lottie and RTÉ is the perfect fit for our brand.”
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