Is there such a thing as a ‘Perfect Partner?’


Its4women.ie recently launched a search across Ireland to find local women to feature in their new advertising campaign themed around finding the perfect partner.

The campaign will feature everyday women from across the country, sharing their experiences and insights into what it means to look for and find the perfect partner.


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Should it be the best friend who’s been more on-and-off than Ross and Rachel, or the agony aunt you couldn’t live without, we’ve all got that perfect partner. This fresh, fun and feel-good campaign wants to unearth these stories.

With almost 500 applicants, the response was completely overwhelming and Its4women.ie would like to thank everyone who took the time to apply.

Alex Todd, Brand Manager at Its4women.ie commented: “Thank you so very much to everyone who took the time to apply to be part of our new campaign. We are thrilled to be inundated with applicants from women across the country and are now ready to proceed to the next stage. We are extremely grateful for the help you have all provided so far and are looking forward to what lays ahead.”

Its4women.ie are currently in the process of reviewing all applicants, and if you’re one of the lucky ladies chosen, you’ll appear across TV, print, digital and outdoor adverts rolling out across Ireland this summer.

Directing the shoot will be IFTA nominee Louise Ní Fhiannachta. Louise was nominated for Best Director at the 2016 IFTA TV Awards and is sure to be an excellent fit for the Perfect Partner campaign.

Stay tuned!

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