Its4women.ie in €520k Sponsorship Deal with Media Central


its4women.ie and sister brand BoxyMo.ie have linked a year-long partnership with Media Central across its national radio network.

The joint sponsorship is worth over €520,000 and includes partnering with a number of radio stations such as 4FM, 98FM, Beat, iRadio, Spin 1038 and Spin South West. The announcement kicks off in line with the launch of its4women.ie's Perfect Partner campaign, and is an ideal channel for the online insurance provider to reach these switched-on listeners with its newest messaging.


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According to Neil Mac Dermott, Head of Solutions for Media Central: “We are delighted to continue and grow our relationship with its4women.ie and spearhead the launch of the BoxyMo.ie brand in Ireland. This joint sponsorship is a perfect example of how Media Central can serve clients with multiple defined audience targets and we are really looking forward to delivering standout campaigns for both brands.”

Gary McClarty, Managing Director at MCL Insurance Services, operators of its4women.ie and BoxyMo.ie adds: “As the its4women.ie brand continues to grow, and we push forward with the launch of the BoxyMo.ie brand, we are keen to generate content that is relevant and relatable for both. The its4women.ie campaign is particularly exciting for us as it focuses on real stories from real women across the country and is extremely effective in communicating our brand values of trust, reliability and value. The launch of the BoxyMo.ie brand coincides with the introduction of the new BoxyMo.ie game, which represents the fun, fresh and quirky aspirations of BoxyMo.ie, while having a noble purpose at heart. Noted for its impressive gameplay, we’re confident it will resonate with young drivers in Ireland and mobilise them to discover and understand our offering. The stations at Media Central are everything our brands represent, so this is a great opportunity for us to join forces.”

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