Its4women.ie Sponsor Mornings on UTV Ireland
Its4women.ie are delighted to announce an exciting new collaboration with UTV Ireland. This fantastic partnership with UTV Ireland includes exclusive sponsorship of all weekday morning programmes on the channel; GMB with Ireland Live News Updates, The Jeremy Kyle Show, Lorraine, This Morning and Loose Women.
We are bringing our playful and empowering spirit to mornings on UTV Ireland with a series of animated ad's in our signature style showcasing how difficult mornings can be for busy women. The partnership also includes a strong presence for Its4women.ie on the UTV Ireland Player.
Speaking on the recent partnership, Gary McClarty Managing Director of its4women.ie, said "As Ireland’s leading online car insurer for women, we are very excited to be collaborating with UTV Ireland on this new sponsorship of morning TV. As a brand that seek to engage with women and connect with them, we hope that our sponsorship stings will resonate and entertain them. It’s a truly enjoyable sponsorship to be involved with and we are proud of our relationship with UTV Ireland."
Daragh Byrne, UTV Ireland’s Commercial Director, said "We are very pleased to announce this partnership with its4women.ie. The company has been hugely proactive marketing their brand in recent months and this partnership gives them a direct line to their target demographic.
"We have seen significant growth in demand for brand partnerships since the beginning of the year and, aside from brand visibility throughout the programmes themselves, we work with brands to activate their sponsorships off-screen, to give companies more opportunities to reach larger audiences. We look forward to working with Gary and his team to further activate this partnership."
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